Dr Sharon Redrobe OBE, CEO of Twycross Zoo, is an internationally renowned wildlife veterinarian and recognised advocate on all zoological matters.
Having a life-long fascination with chimpanzees from a young age, Dr Redrobe OBE has dedicated her life to the preservation and prosperity of all animal wildlife and to the role modern zoos must play in conservation, remaining relevant and engaging to the public.
Dr Redrobe OBE holds over 25 years experience working across academia, the charity sector and business. Over that time period she has established herself as a significant, credible figure in her scientific field while also proving herself to be a strong, PR and media savvy business woman.
Dr Redrobe OBE has focused on advancing knowledge of the natural world through university lectureships, addressing global conferences, publishing research, establishing award-winning programmes at three UK zoos and starring in a zoo-based TV series.
Combining a unique blend of business sensibility in line with conservationist ethics, Dr Redrobe OBE possesses expertise in transformation management, performance development, business planning and strategic development.
In business, Dr Redrobe balances a high performing atmosphere with an exciting workplace, where all team members strive to make the world a better place.
The effectiveness of this balance has never been more evident than in the past two years at Twycross Zoo. Transforming the zoo from a loss-making charity into one generating a £10M turnover annually, attracting well over 500,000 visitors a year and supporting the development of world-class animal habitats.
Twycross Zoo is now renowned as a World Primate Centre and has a wide variety of monkeys and apes including the UK’s only group of bonobos. The zoo also accommodates a range of other species including Asian elephants, snow leopards, penguins, meerkats, tapir, hyena, and the world’s rarest big cat, the Amur leopard.
Dr Redrobe is leading the future growth of Twycross Zoo, spearheading an ambitious multimillion-pound 20-year redevelopment programme to unlock its potential as a European Centre of Excellence for ape conservation and science and also one of the UK’s leading visitor attractions.
In October 2015, Dr Redrobe was awarded Businesswoman of the Year by the Vitalise Women of the Year awards, recognising her recent accomplishments with Twycross Zoo and the remarkable difference she is making to animal conservation globally.
In March 2016, the team at Twycross Zoo, led by CEO Dr Redrobe OBE won the Team of the Year award from East Midlands chamber’s Enterprising Women Awards, in recognition of their tireless pursuit of excellence.
Alongside her duties at the Leicestershire based zoo, Dr Redrobe is currently the Director of the European Ape Heart Project; Chair of Trustees for Ape Action Africa in Cameroon; the Veterinary Advisor to Great Ape TAG of the European Association of Zoos, Aquaria (EAZA); a member of the council of the Primate Society of Great Britain; and a personally appointed member of the Zoos Expert Committee, the UK Governmental advisory body.
Dr Sharon Redrobe has been appointed an Officer of the Order of the British Empire (OBE) in the Queen’s New Year Honours List 2017.